Mystery Customer has been implementing and managing quality mystery shopping programs for businesses throughout Australia including those in the retail, hospitality, services and leisure sectors. Mystery Customer is also a member of the Mystery Shopping Provider’s Association (MSPA) and abide by its code of ethics so that you know that your mystery shops are being conducted professionally and ethically.
In 2013 Mystery Customer introduced their Customer Voice program that allows businesses to ask their existing customers what they think of their product and services.
One unsatisfied customer will tell approximately five others about their negative experience. With the growth of social media, one negative post about your business could be seen by hundreds of other people. The MSPA research states that it costs ten times more to lose a customer than to keep an existing one - so how much is it costing you?